Showing posts with label Web Writing. Show all posts
Showing posts with label Web Writing. Show all posts

Saturday, June 14, 2008

Interesting lists of bloggers

100 Awesome Webmaster Blogs by and for Women lists interesting blogs for and by women. The list is divided into these categories.

  • Women in Search
  • Women in Marketing
  • Women in Design
  • Social Media, Organizations, and Writing Skills
  • Women in Business
  • Women in Tech

Also, commenters shared links to other lists:

Recap: Women in the edublogosphere 2007.

Wiki list of women bloggers  http://wmagicallist.wikispaces.com/.

These are great lists to find some great blogs. Enjoy

Tuesday, May 20, 2008

Web presence into thirds: education, community, and marketing

Conversation Agent offers the following recommendation for the web presence of the future.

  • 1/3 editorial impact - what the Poetae Novae called labor limae, making the content efficient while still effective; saying enough and not too much, talking about the customer and what they think (or worry) about and offering paths forward to action
  • 1/3 community building - what in social media we have come to refer to as conversation, engagement, creating the connection; before it does that, it needs to be a space where someone knows our name (outside of Cheers)
  • 1/3 marketing principles - the value-based bread and butter of why we buy and how we sell; I could call this positioning, except for there is a lot more to it than that

The article goes on to say: The structure of the page(s) is build around three simple questions:

  • why - what's in it for you, why do you care? This is based upon what the customer has said she wants and needs
  • what - exactly what are the technical specifications and details of the information the customer is looking for
  • how - this talks to the service (or product) and how it is delivered, what it feels like to go through the process for the customer

I am writing this post as if I am thinking out loud. What if we followed this advice in redesign and a new approach to our web presence? A possible approach would be:

1/3 education--educational content presented in ways that are easily searchable and provide clearly written information for the casual learner and enough details for the one seeking an in-depth understanding.

1/3 communities--engaging others in conversations, listening, and learning what others are interested in and need in terms of education and information. This means we participate in all kinds of areas outside of our web site. We listen, engage, learn. Along the way, we build our personal and organizational reputation.

1/3 marketing--creating a web environment that promotes our mission and our organization through good marketing practices. Everyone throughout the organization through their online engagement understand and engage in ways that are consistent with our mission.

Each web page is built around 3 questions: 

why the page is being developed and what it means to the reader or potential reader.

what are the details of information and education that helps empower people to make decisions.

how is the learning process and the education is delivered.

 

Wednesday, February 20, 2008

Reading is not dead--just changing

Reading reading online and with technological devices has changed the way we read. Howard Gardner explains how literacy has changed through time (not dying, but is different) in The End of Literacy? Don't Stop Reading in the Washington Post.

The most compelling statement is at the end of the article.

But whatever our digital future brings, we need to overcome the perils of dualistic thinking, the notion that what lies ahead is either a utopia or a dystopia. If we're going to make sense of what's happening with literacy in our culture, we need to be able to triangulate: to bear in mind our needs and desires, the media as they once were and currently are, and the media as they're continually transforming. 

I found the article link on The Web Difference, a blog for a Harvard Law class (2008).

 

del.icio.us Tags: ,,,

 

Monday, February 4, 2008

Questions and answers about blogging


Q&A
Originally uploaded by aafromaa

A week ago, an Extension colleague was interested in how blogging fits into Cooperative Extension and asked a few questions about our blogging. Jim Langcuster and I answered her questions from our individual perspectives.

Jim started blogging Extension Daily several years ago and he was the first one to write a Wikipedia page for a state Extension service.
I started blogging a year ago and am using various social media tools, including Flickr, YouTube, Slideshare, del.icio.us (social bookmarking), and Twitter.

This post includes the questions, answers, and some examples so others can see how Cooperative Extension professionals are using blogging. In my opinion, Extension has not even created the "drop" in the bucket. Typical Extension subject matter professionals have tremendous of knowledge to share, and I hope this post helps them understand blogging can work for them.

1. How do you have time to write an entry a day?

Jim L. Well, in all honesty, it's hard sometimes. Finding subject matter often is very difficult. I pour over the online dailies regularly --- in particular, the New York Times --- and, fortunately, have a very good working relationship with agents and specialists. Otherwise, I simply would not be able to do it regularly.

Incidentally, congratulations to you for seeing the value of blogs.

Anne A. I don't post every day. I do generally write something daily, but it takes me awhile to post some of my blog articles. While Extension Daily covers a lot of diversity and Jim blogs everyday and sometimes more than once a day, I have averaged posting 1 time every two weeks. So far this year, I am posting 2 to 3 times a week.

I write notes throughout the general workday and my in-depth writing occurs mostly at night and a few free moments on weekends. Although I do sometimes blog during the workday, most of my writing is done at night. Sometimes I get ideas about presentation and approaches when I jog (that is part of being alone and having a chance to "think").

When I talk to agents about blogging, I encourage them to submit blog articles with material they have already created for their newsletters, newspapers, and answers to emails. As Jim says, writing and synthesizing the content is the hardest part. If agents are already writing articles for their newsletters, then they could easily adapt these articles into blog posts. I think a better option is to learn to blog and develop the newsletters from the blog posts.

I see Extension educators blogging in niches. Niche blogs will get "reads" from people who are truly interested in those areas, not necessarily thousands and thousands.

2. What is your position?


Jim L. Yes, a news and public affairs specialist -- technically a communications and marketing specialists based on a new university reclassification, though I prefer the first.

Anne A. My title is Associate Director, IT. I started blogging in January 2007 as a way to understand how blogging fits into the Extension educational efforts.

3. Where do you get your information? Do you find the stories yourself?


Jim L. Yes, as I said, I find the stories myself, though, of course, I work with the agents, though mostly specialists, for quotes. It's time consuming, and I do this on top of several other job tasks.

Incidentally, I take much of what I write --- two thirds or so -- and provide it to the agents in column form, which, of course, involves significant rewriting. We've had a tremendous increase in our newspaper coverage as a result, so I'm convinced the effort has been worth it.

Also, I sometimes take the very best material and pitch it to media outlets directly -- and, in the case of truly singular stories, I write them into op-eds bearing the by-line of the person I've interviewed.

These have been featured in Sunday op-eds in some of the state's major dailies, most notably the Birmingham News.

Anne A. I write my thoughts as they happen (in meetings, right after discussions, emails, phone calls, and instant messages). I don't post articles right away, rather; I develop the notes and find supporting material before posting blog articles.

Agents are usually in middle of most of these discussions or their work is the object of the discussions, so yes, I get ideas for my blog posts from agents. I often think how Extension professionals can apply the information as I write my articles. Most of my articles are usually written for specific Extension educators (although I don't always say so).

Also, I keep up with lots opinions and knowledge on social media from a variety of sources:

  • blogs of Extension IT professionals.
  • blogs about social media in business, non profits, and marketing.
  • blogs and news stories about technology and leadership.
  • blogs on elearning, learning and education, I am particularly drawn to university educators who blog about elearning and learning.
  • blogs from Extension agents.
  • Twitter messages from marketing bloggers, technology bloggers, education bloggers, nonrpofit bloggers, Extension agents, and even, a retired musician.
  • del.icio.us network of Extension IT and communications specialists.
  • general news stories.
  • people in general.
  • books I am reading.
  • links sent to me via emails.

I read a lot, try to listen, and absorb lots of opinions and information from a variety of sources. By the way, the only way I can read from this many different sources is to use a news reader (i.e., Google Reader).

4. Do you have any advice for agents who are considering doing a blog? Time seems to be the biggest obstacle.

Jim L. Yes, believe me, time is the biggest obstacle -- not just to write the stuff but to conceptualize it in a form that fits the whole Extension matrix. Frankly, I see a huge potential here for agents. In fact, I've begun speaking about old and new media -- old being conventional media, new being blogs, vlogs and podcasting.

I suppose the frustration is that that while we have a big administrative buy-in to the value of blogs, our specialists and agents are still rather wary of them, partly because of the time, partly because blogging strikes them as, well, terra incognita -- something a bit too new and too daunting to grasp at this point.

The lack of understanding of the power of this medium and of a similar but emerging new medium -- social networking -- is what I find most frustrating. If you like, I'll write you an epistle about why I think new media quickly is superseding old media as the most critical outlet for Extension educators.

Anne A. Like Jim said, Extension agents' opportunities and reach are vast. It is a great medium that should not be overlooked. Blogging is a perfect fit for Extension educators. My advice to agents:

  • Tim Mathews and Diane Turner, write Master Your Garden.
  • My Minnesota Woods is updated by faculty members, Eli Sagor and Philip Potyondy.
  • The Beef Blog is a team blog serves as an educational forum for beef producers and Extension educators.
    • multi-purpose material. Use material that is being used in newsletters as blog articles. Use photos and slide presentations as basis for blog articles.
    • blog what you are already doing. Examples:
  • Teens use of social networking sites.
  • Internet security presentations.
    • blog everyday questions. Tony Glover does this in the Heart of Dixie Gardener blog.

    • blog your passion and knowledge for the purpose of sharing. Examples:
  • At Home with Extension
  • Civility in the Workplace
  • Shepherd's Notebook
  • Lead2020
  • High Touch
  • Keeper
  • Scouting Around
  • Virtual Blue Ribbon Party
  • Extending Extension
  • Brian Webster-Blog
    • refer to content produced by Extension professionals. (We need to do this more and more!)
  • Becky Nibe refers to writing for the web post in Writing for the Web refers to writing tips.
  • Mitch Owen and I had a conversation via blogging in these 3 articles: Web 2.0 = Social Networks, NOT , Trust in Web 2.0 and Social Networks , and Trust,Web 2.0 and Influence, Social Networks Part II
  • John Dorner and I had a conversation via blogging in these 3 articles: What is a blog? , Do You Blog? or Why Blog? , and What is a blog? Continuation
  • Everyone has something to say. Blogging:

    1. is a great way for Extension professionals to expand and develop their programs.
    2. creates relationships with other Extension professionals.
    3. creates relationships with clientele.

    Random observations:

    Anne A. As Jim says, writing and synthesizing the content is the hardest part. If agents are already writing articles for their newsletters, then they could easily adapt these articles into blog posts. I think a better option is to flip that process around: Blog articles and then develop newsletters from blog posts.

    I see Extension educators blogging in niches. Niche blogs will get "reads" from people who are truly interested in those areas, not necessarily from thousands and thousands.

    Blogging may not be for every Extension professional. However, most anyone can find a social media tool that fits for their style and talents.

    Jim L. First, as I’ve said before, old media is not on a Hospice trajectory, though it’s nonetheless competing with entirely new and, in most respects, far more convenient media that many younger users, the so-called Millennials, find considerably more appealing.

    Our role, as Extension educators, I believe, is to begin tapping into these sources. Indeed, if we don’t, we soon will begin losing any sort of competitive edge we still enjoy vis-à-vis better funded public and private entities.

    Some would contend that Millennials still are roughly 10 years away from being fully integrated into the economy and exercising opinion-leading roles that ultimately could affect our bottom line. So what? My argument is that 10 years is an exceedingly short time, and besides that, there are other older clientele that could begin benefiting from blogging and other social networking techniques, if only they were given adequate training. At the top of the list are the Master Gardeners, who often tend to be retired, well-educated and highly adaptive Extension users - lifelong learners who hunger for knowledge.

    I would add to that list a large number of well-educated agribusiness professionals who already have bought into the highly technical precision farming methods and who may be interested in one or more social networking techniques to keep abreast of emerging technologies and innovations among Extension experts and other producers.

    Monday, January 21, 2008

    Authentic blogging

    After discussions with some educators this past week, reading about authentic marketing, and reading Beth Kanter's stories about the effect of the the Sharing Foundation on Cambodia children, I realized I have not been telling enough stories.

    In presentations and workshops, I often integrate stories. I used other people's successes with technology as examples. Why don't I do that more in blogging? After all, my blog's name is Anne's Spot for Stories, Perceptions, Observations, and Thoughts.

    In particular, Mack Collier's post on how Mahindra tractors uses of a company evangelist in a Life of a Farm blog for authentic marketing made me realized that telling our story and using our clientele to tell stories would be an extremely effective.

    Stories and authentic blogging help make educational presentations more believable. Using clients' problems as the basis for blog posts makes for easy explanations. An example the way Tony Glover, a regional horticulture agent, answers everyday questions about gardening in his blog. Using his knowledge which is based on research, he answers questions like he would answer them to clients, in person.

    Incorporating our clients' successes into our blogs serves two purposes:
    1. creating situations our clients identify with.
    2. marketing our educational programs.

    Because Cooperative Extension educators are part of the local communities, passionate about helping people, and experts in their knowledge areas, blogging is a perfect fit for them. The example of Life of a Farm extends the concept of Rick Short's 4 P's (passion, personality, getting to the point, and perseverance).

    As Mack Collier points out, clients telling stories is an excellent way to blog. In doing so, the specifics of situations are described, solutions and decisions are explained, and successes are told.

    Company Blog Checkup: Mahindra Tractors explains authentic blogging. Beyond the marketing perspective, using authentic blogging to explain educational and information makes a lot of sense.

    So now you know: One of my goals for this year is to incorporate more stories into my own blog.

    Sunday, January 20, 2008

    Google search process

    In preparing for a presentation George Simeons of elearnspace has written a wiki article on the history of Google and growing concerns of the privacy and security issues.

    The majority of the article is an easy to follow, interesting, and informative explanation of the history of Google. The article is written for non-geeks.

    If you want learn, just for the sake of learning, start with George's wiki page and follow the links.

    Thursday, November 22, 2007

    Tips for blogging: An analogy of blogging and Thanksgiving Dinner

    Taking a break from early morning cooking on Thanksgiving Day, I read a post from Michael Martine of Blogging Tips, How a Blog is like a Thanksgiving Dinner.

    • Focus, but variety matters.
    • Prepare, plan.
    • Please your guests, by writing what you like AND what they like.
    • Follow best practices.
    • Serve “leftovers” in a variety of creative ways. One way is to link to previous posts, but say your message differently.
    • Put a twist to the traditional. Staying with the traditions (which is still important, albeit) only, gets boring.

    Have a great Thanksgiving Holiday!



    Thursday, November 15, 2007

    The front page is not the entry point-not even looked at

    We have known for a long time that the front page of our web site is not the entry point to people outside of our organization.

    After analyzing the Iowa State Extension page, Brian Webster Brian Webster found that less than 1% of the total visits saw the home page after coming into a different page.

    Another important point is that underlying pages are very important.

    One thing that jumped out is that “The Long Tail” definitely exists on our web server. This says that a small number of pages have the highest visits per page. However, when aggregated together, the less popular web pages make up the bulk of the visits.

    This probably true of any informational and educational sites, at least the ones I am most familiar with. Where do we spend most of our time developing? Does this change the way we plan and development our web sites?

    Sunday, November 4, 2007

    Beyond the beginner blogger--measure your blog

    Tony Glover has been blogging only a couple weeks, I like his approach to blogging and think that his blog can serve as an example to other knowledge workers who are considering blogging.

    Tony is a regional Extension commercial horticulture agent, located at the C. Beaty Hanna Horticulture &Environmental Center at the Botanical Gardens in Birmingham, Alabama. Tony's blog, Heart of Dixie Gardener, serves as a model for a beginning blog because:

    1. Tony is blogging his knowledge, job, and passion.

    2. He expands his reach by using everyday questions from clients as topics for his blog posts.

    3. Tony is using links within his blog so others can investigate the topic further. While this technique takes a little bit of time,
    By linking to it, you are 1) giving credit for your inspiration and 2) giving the reader an opportunity to delve into the topic for more detail and explanation.

    4. Tony is using pictures as a way to demonstrate his point.

    Now what? My advice is to keep blogging (obviously).

    One particular question he may be asking is "How do I know how many people are reading my blog?" My advice:

    1. Claim his blog in Technorati.

    2. Use Google Analytics.
    The statistics in Google Analytics count the number of visits to his blog, the number of pages visited by during each visit, length of time spent on his blog, what directed the visitors to his site, and where the visitors are located.

    3. Use Feedburner.
    When the feed is fed through Feedburner, then the number of feeds that are routed through Feedburner can be counted.

    Daily Blog Tips blog offers explanations for measuring blogs.

    Tips for beginner bloggers can be found:
    Tips from a New Blogger
    Blogging: Stepping into the learning process
    Make mine chunky -- Write and present information in chunks

    Saturday, October 6, 2007

    Content is infrastructure--not king nor dead

    I cringe when I hear polarized comments that oversimplify a complex concept. An example is when I hear "content is king", or I hear too, "content is dead". How can either statement be absolutely true? If either were so obvious, then why say it all? Since the two statements are direct opposites, how can either or both be true?

    Here is only one example (from AKA Marketing) of many.

    On the Internet content is king and always will be. This is because the Internet is the information superhighway and most people use it for information of some sort.

    In another example, Content is king, but Linking is Queen.

    Many also claim that quality content is king. Applecraft describes that it takes quality content to drive traffic to your website.

    And then, there are those who announce that Content is Dead, Community is King.

    Community killed content and stole the throne.

    The problem with such descriptions is that they leave out the other elements. What about presentation, credibility of the source, content within context and applicability, and individuals' choice to read and learn what they want to? Is community more important than the content? Are presentation, design, and organization more important than the content? Can content alone be the delivery and serve our communities? Where does the individuals' value of the content fit?

    David Wiley of Terra Incognita (Pennsylvania State University--World Campus) describes Content is infrastructure. Content is the staple. By having open content, we have the freedom to be innovative and creative.

    ...we must understand that content is infrastructure before we can see radical improvements in education.

    ...Take the roads (an example of civic infrastructure) as an example. When there are enough roads, going enough places, with enough capacity, and without tolls, we can expect to see significant experimentation and innovation on top of this infrastructure. In the case of roads, we can see people establishing a variety of transportation services (taxis, shuttles), delivery services (food, packages), support services (towing, tire repair), and other services. In the case of content, when there is a sufficient amount of open educational content on a sufficient number of topics at sufficient quality, we can also expect to see experimentation and innovation in localization services (translation, low-bandwidth delivery), accreditation services (degrees, certificates), and support services (tutors, study group locators).

    I think I might have used other examples of services, like remixing content and individuals in online communities supporting each other rather than the examples that David uses.

    In any case, open content initiates innovations and creativity into services we haven't thought of. Open content means that learners learn to grasp content and and use the content in ways we have not imagined because individuals value the content in various degrees and for various purposes.

    Saturday, September 22, 2007

    Social news sites: Ranking web content

    Have you wondered when or even if you need to consider using social news sites for ranking web pages? Steve Spalding of How To Split An Atom compares Digg, Reddit, Stumble Upon, Shoutwire, Slashdot, and Truemors from the perspective of increasing web traffic.

    I found his article, How to use social news sites, helpful in understanding the differences and what types of articles are the focus of readers of these sites.

    Digg
    Popularity of topics center around politics and very unusual stories or pictures. Digg readers hate Bush, love Linux, Apple, and pictures. Submissions have a 24 hour time frame in which to get voted up.

    Digg also has implemented a major update this past week that enhances the site to a more social environment. Some of the improves include: increased friend capabilities so individuals with like-interests can communicate, and emphasize content by sending links to friends and discussing topics on message boards.

    Reddit
    Popular stories are more “news worthy” than stories in Digg. Reddit users like news, good titles, dislike Bush, Digg, and spam. Politics are big topics.

    Stumble Upon
    Stumblers like videos, cute pictures, and interesting content that can be presented at a glance. Stumble Upon is review based and is not time based. When submitting an article, think how the article can catch readers' attention in 5 seconds. Also, choose your category wisely.

    Shoutwire
    Very few stories are promoted a day. When a page makes the top list, it will be there a while. The Shoutwire readers are politically outspoken. Readers on this site like social issues, partisan politics, and non-technical articles.

    Slashdot
    Slashdot is the oldest of social news sites. It gets lots of traffic and has a crowd that includes industry insiders and a insightful community. Slashdot is almost exclusively a “news” portal and the stories are chosen by a combination of users and editors.

    Technology related, particularly focusing on security and online rights, and science news articles are rewarded. How-to articles are rare. The new “Firehose” feature has added some social voting features. Slashdot users are the most likely to have insightful comments.

    Truemors
    Everything has a chance to be promoted, particularly because the number of submissions is small.

    Sunday, August 26, 2007

    What are the purposes of our web sites?

    On my 1st day on the job 20 years ago, an associate director firmly said repeatedly "We provide education--we supply more than information--we provide education". This distinction is an important one.

    Though, I wonder even if "providing education" adequately describes what Extension does. Extension's objective is to help individuals to learn through educational efforts to make decisions that improve their quality of life. Providing information and education are not enough to improve quality of life, we must also be influential.

    If education and information are all it takes for individuals to improve their quality of life, then we would be miracle workers. We are quite good at disseminating research-based information.

    If individuals learn a new process, concept, practice, or technology, does that mean that they will adopt and use the new process, concept, practice or technology? For changes to occur that improve quality of life--such as leading healthier lifestyles, improving parenting skills, increasing crop yields, and reducing environmental effects--individuals must choose among many options to make changes that are appropriate for their individual situations.

    In developing programs, Extension professionals in their local communities understand the differences between information, education, learning, and influence. They walk individuals through the process of learning a new concept or a new practice. They help individuals weigh options within the decision-making process. Extension professionals know how to make a difference by not only knowing the information and providing education, but by also knowing how to influence individuals by being credible and respected and understanding the individuals.

    Are our web sites providing information, education, learning, and influence? What makes us different than other information and education providers? Are we doing all we can in our web presence to influence appropriate individual choices?

    Information: Extension web sites do provide quality, research-based information. eXtension demonstrates that we can provide collaborative-developed information. In our institutions, we can, however, make these sources of information more web friendly and more accessible. We can find better ways to feed information in flexible formats.


    Education: What is education? Wikipedia describes formal education as:

    Education encompasses teachingand learning specific skills and also something less tangible but more profound: the imparting of knowledge, positive judgement and well-developed wisdom.
    Also,
    Education means 'to draw out', facilitating realisation of self-potential and latent talents of an individual. It is an application of pedagogy, a body of theoretical and applied research relating to teaching and learning ....
    Are our web sites and our web presence educational? Do they apply pedagogy principles? Are they only informational? Does the information on our web sites impart knowledge and develop skills?

    Learning: What is learning? Is learning different from education?
    Learning is the acquisition and development of memories and behaviors, including skills, knowledge, understanding, values, and wisdom. It is the goal of education, and the product of experience. Learning ranges from simple forms such as habituation to more complex forms such as play (activity), seen only in large vertebrates.
    Do our web sites and our web presence draw clientele into a learning process? How do our web sites and the information contained in them contribute to learning? Are we using methods that help guide individuals to learn? Do we provide ways for individuals to learn and acquire more knowledge?

    Influence: Do the learning opportunities on our web sites invoke changed behaviors? Is it our goal to influence behaviors? What are we trying to convey and provide with our web sites? Are our web sites only a support system of information for our local programs or do we want our web presence to invoke learning and changed behaviors, as well?

    Your opinion? Should Extension use our web presence as only sources of information or as educational, learning devices that help individuals make decisions and develop skills? Are we already using pedagogy concepts in some of our web applications? If so, what are those and can those serve as models for other areas? Should we be creating a web presence that engages the learner through an online relationship, social environment?

    Tuesday, August 21, 2007

    Extension professionals and their passion

    I have often said that Cooperative Extension is one of the best organizations to work for and with. Why? Because individuals are passionate about helping people and sharing their knowledge.

    4PsIt is Extension professionals' passion for their work which makes them great candidates to blog. Maggie Lawrence in her guest blog points out the most crucial element of blogging is passion. Blogging is a perfect fit for most Extension professionals.

    The other elements of blogging, Personality, Getting to the Point, and Perseverance, are also described by Rick Short.

    Extension professionals believe that helping those in their locale is their 1st priority. Thus, Extension professionals often question the usefulness of their online work to their local audiences because their audience may not 1) know how to find it or 2) have Internet access. These concerns are valid.

    However, I truly believe if Extension professionals blog for their local audience, the word of their work will spread and their efforts will be found and shared locally. Furthermore, not being afraid to show their personality through their blog will enhance and maintain their identity and relationships with their local audience. A great side of effect of blogging is that the rest of world also reads and learns from our experts in Extension.

    In blogging, showing your personality and sharing your passion is expected so don't be afraid to show off!

    Monday, August 20, 2007

    Make mine chunky

    Notice: Please welcome Maggie Lawrence who has agreed to be my first guest blogger. She will be writing a few introductory tips in how to write a blog. In addition to her other duties as a broadcast journalist, she is the host of the Backyard Wisdom blog.


    by Maggie Lawrence


    I am a broadcast journalist by trade. That means writing should be concise and tight. Every word should be purposeful. Confront me with a 35-word sentence, I begin looking for what I can cut.

    That’s probably one reason I find writing for the Web easier than some of my colleagues. I don’t have writing habits formed by years of writing scholarly articles. I don’t have a single thesis or dissertation to my name.

    After more than 20 years of crafting news stories, I think in chunks.

    But here’s another truth. I read in chunks. I have since I was a little girl.

    I don’t believe I am the only person in the world who reads in chunks. Chunks make it easier for people to glean the information they need.

    Crawford Killian, a professional writer and blogger, is just one of many who emphasize using a chunk philosophy.

    Usability experts often encourage chunking text to make it more readable.

    How to chunk text?

    • Cut words
    • Tight sentences
    • Short paragraphs
    • Bullets
    • Subheadings
    In his book Journalism 2.0, Mark Briggs notes that "readers appreciate writers who do not waste their time."

    Not only are the professionals saying this. Readers are confirming it.


    Deborah Powell of the Washington Post shares comments from her readers in an April 2007 column. Powell says reader comments consistently asked Web writers "to get to the point."


    As Shakespeare noted,"Brevity is the soul of wit."

    But if your writing lacks substance, the readers who find your blog won’t be back.

    Amber Simmons noted recently on "A List Apart" that online writers are still learning the difference between copy and content. Simmons offers this observation.

    "Content is thoughtful, personable, and faithfully written. It hooks the reader and draws him in, encouraging him to click this link or that, to venture further into a website. It delivers what it promises and delights the attentive reader."

    In a way, it’s another type of chunk when we talk about web writing. Content without the chunks or meat of the story is just copy filling a page.

    Useful links, illustrations and photos can add meat to your content.


    But I think the most crucial element of satisfying content is passion. Passion is just one of the four Ps of blog writing that Rick Short talks about in his blogging seminars. The other three Ps:

    Get to the Point
    Include your Personality
    Perseverance—keep on blogging.

    Strive for passion and the other Ps. You will give the readers chunks that make a story satisfying.

    Combine that with tight purposeful writing, and I think your readers will come back for more.

    Friday, August 17, 2007

    Writing for the web

    We know that individuals read web information differently than they read printed information. In fact, individuals don't read on the web, they scan. In searching tips on how to write specifically for the web, I found these suggestions.

    • Use short paragraphs. (1, 4, 5)
    • Use bulleted lines or lists. (1), 4, 5)
    • Write concisely, reading on the web takes about 25 % longer. (1, 2, 5)
  • Avoid jargon.
  • Use shorter words when possible.
  • Use one idea or concept per sentence.
  • Use active, instead of passive words.
    • Write the introductory paragraph, like a conclusion, concisely summarizing the article. (4, 5)
    • Use subheads, particularly in the later parts of the page. (4, 5)
    • Use 1 column format--not newspaper-style, such as 2 and 3 columns. (4)
    • Consider that graphic placement on the web is not the same as in printed documents.
    • Readers tend to skip graphics when reading. If they look at the graphic, it
      is either before or after they have read most of the content. (4)
    • Refrain from using pdfs. (3)
    • If you are concerned with individuals' reading experience, do not use pdfs. PDFs do not behave like web pages. From Jakob Nielsen's Alertbox, PDF: Unfit for Human Consumption, a user explained that
      • "... It's not the speed. It is like having a solid thing rather than a fluid thing." (3)
    • Do not open a new window for a link. Let the individual decide, unless you are referring to a pdf or application document (i.e MS Word document). (6)
    • Understand that individuals do not always choose the best option; they choose the first reasonable option because it is convenient and there is little risk in choosing a "wrong" option. (1) After all it's the user's choice.

    References:

    (1) Chapter 2: How we really use the Web from the book Don't Make Me Think, posted on Advanced Common Sense written by Steve Krug.

    (2) How Users Read on the Web from Jakob Nielsen's useit.com, posted Oct. 1997.

    (3) PDF: Unfit for Human Consumption from Jakob Nielsen's useit.com, posted July 14, 2003.

    (4) Article Level Page Design: What Matters Inside?

    (5) Content & usability: Writing for the web from web site, Webcredible, posted August 2005.

    (6) Beware of Opening Links in a New Window from web site, Webcredible, posted February 2005.