- Use short paragraphs. (1, 4, 5)
- Use bulleted lines or lists. (1), 4, 5)
- Write concisely, reading on the web takes about 25 % longer. (1, 2, 5)
Avoid jargon. Use shorter words when possible. Use one idea or concept per sentence. Use active, instead of passive words.
- Write the introductory paragraph, like a conclusion, concisely summarizing the article. (4, 5)
- Use subheads, particularly in the later parts of the page. (4, 5)
- Use 1 column format--not newspaper-style, such as 2 and 3 columns. (4)
- Consider that graphic placement on the web is not the same as in printed documents.
- Readers tend to skip graphics when reading. If they look at the graphic, it
is either before or after they have read most of the content. (4)
- Refrain from using pdfs. (3)
- If you are concerned with individuals' reading experience, do not use pdfs. PDFs do not behave like web pages. From Jakob Nielsen's Alertbox, PDF: Unfit for Human Consumption, a user explained that
- Do not open a new window for a link. Let the individual decide, unless you are referring to a pdf or application document (i.e MS Word document). (6)
- Understand that individuals do not always choose the best option; they choose the first reasonable option because it is convenient and there is little risk in choosing a "wrong" option. (1) After all it's the user's choice.
"... It's not the speed. It is like having a solid thing rather than a fluid thing." (3)