According to their newsletter, National PTA is using social media.
It looks like they are in the beginning stages. After a little time, I hope to see that they are engaging and listening. For instance, I hope to see the PTA Twitter account follow PTA members.
From their newsletter (at the bottom):
PTA Introduces Social Networking Channels
You can now connect to PTA through a variety of online social networks:
Some educators I work with keep saying "My clients don't use Twitter, Facebook, YouTube, etc." My response generally is:
- Use these tools to help yourself keep up and stay connected and learn from others.
- Develop something useful with these tools so your clients can learn from you.
- Eventually, they (your clients) will use these tools. You never know, some may already use them-you just don't know it.
In my explanation and response, I have not thought of how our partnering agencies maybe using these tools. National PTA is an example. Recently I discovered Covington County (Alabama) Red Cross is using Twitter. I already knew American Red Cross and my local county, Lee County (Alabama) Red Cross are using Twitter, but what I did not know is how much Red Cross is using Twitter. Local chapters seem to also have web pages, blogs or wikis.
Cooperative Extension cannot wait until the adoption is immersed in their local communities. The tools are already being used in their local communities, at least to some degree, and the use of these tools will continue to increase.
How should an educator get started?
- Try something new. Try any social media tool (Facebook, Twitter, Flickr, Picasa, LinkedIn, Ning, FriendFeed, YouTube, Slideshare--you get the idea--try anything!).
- Listen with Google Alerts.
- Learn to use a news reader.
- Listen with Google blog searches and keep up with changes through a news reader.
- Follow a few blogs by using a news reader.
- Edit something in Wikipedia, particularly if you have found something that was not fully explained.
- Create something new in Wikipedia.