Jim's understanding of history, sociological changes, and Extension impact will provide informative and enlightening reading about Cooperative Extension’s work and challenges.
His latest article compares the news media's challenges to Cooperative Extension challenges in staying relevant. His question is one we should all be asking.
"..how will Cooperative Extension, an organization nurtured within an early 20th century social, cultural and technological context, strive to remain relevant in the client-driven and increasingly socially networked world of the 21st century?"
Enjoy "Mission Extension: The Weblog"!