Thursday, November 15, 2007

The front page is not the entry point-not even looked at

We have known for a long time that the front page of our web site is not the entry point to people outside of our organization.

After analyzing the Iowa State Extension page, Brian Webster Brian Webster found that less than 1% of the total visits saw the home page after coming into a different page.

Another important point is that underlying pages are very important.

One thing that jumped out is that “The Long Tail” definitely exists on our web server. This says that a small number of pages have the highest visits per page. However, when aggregated together, the less popular web pages make up the bulk of the visits.

This probably true of any informational and educational sites, at least the ones I am most familiar with. Where do we spend most of our time developing? Does this change the way we plan and development our web sites?

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