After discussions with some educators this past week, reading about authentic marketing, and reading Beth Kanter's stories about the effect of the the Sharing Foundation on Cambodia children, I realized I have not been telling enough stories.
In presentations and workshops, I often integrate stories. I used other people's successes with technology as examples. Why don't I do that more in blogging? After all, my blog's name is Anne's Spot for Stories, Perceptions, Observations, and Thoughts.
In particular, Mack Collier's post on how Mahindra tractors uses of a company evangelist in a Life of a Farm blog for authentic marketing made me realized that telling our story and using our clientele to tell stories would be an extremely effective.
Stories and authentic blogging help make educational presentations more believable. Using clients' problems as the basis for blog posts makes for easy explanations. An example the way Tony Glover, a regional horticulture agent, answers everyday questions about gardening in his blog. Using his knowledge which is based on research, he answers questions like he would answer them to clients, in person.
Incorporating our clients' successes into our blogs serves two purposes:
1. creating situations our clients identify with.
2. marketing our educational programs.
Because Cooperative Extension educators are part of the local communities, passionate about helping people, and experts in their knowledge areas, blogging is a perfect fit for them. The example of Life of a Farm extends the concept of Rick Short's 4 P's (passion, personality, getting to the point, and perseverance).
As Mack Collier points out, clients telling stories is an excellent way to blog. In doing so, the specifics of situations are described, solutions and decisions are explained, and successes are told.
Company Blog Checkup: Mahindra Tractors explains authentic blogging. Beyond the marketing perspective, using authentic blogging to explain educational and information makes a lot of sense.
So now you know: One of my goals for this year is to incorporate more stories into my own blog.