Tuesday, April 15, 2008

Tips for starting a team blog

Michele Martin asked Manish Mohan of eCube to describe his experience in starting a team blog. The tips are certainly some to keep in mind as some groups within my organization are beginning to consider team blogging.

Summary of his tips are:

  • Identify the objectives and goals of the blog. 
    • What problem you are trying to solve and for whom?
    • Who will be the content creators and who will be readers?
    • What content is important for them?
  • Blog for the audience. "The audience is the most important part of your team blog."
  • Identify specific people who will contribute to the team blog.
  • Suggest a list of topics to the authors to give them ideas to blog.
  • Write a few posts to give authors examples to start their own contributions.
  • Encourage authors to start by commenting on posts if they are not comfortable writing their own posts.
  • Encourage authors to blog about their experiences.
  • Give some thought about widgets, like feeds and blog rolls, to include on the blog page.
  • Use labels or tags for the content on the blog.
  • Promote the team blog by sending personal email updates and information on the blog.
  • Use other pages to link to the blog (like Facebook, Flickr, etc.).

Read the entire post for more explanations.

Thanks to Manish and Michele for sharing. I hope Manish continues this conversation as the authors of eCube continue to blog.

By the way, eCube stands for encourage, engage, and explore as these verbs pertain to learning.


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1 comment:

Manish Mohan said...

Hi Anne

I am glad you found these tips useful. Appreciate you mentioning these in your blog.

Manish Mohan