Michele Martin asked Manish Mohan of eCube to describe his experience in starting a team blog. The tips are certainly some to keep in mind as some groups within my organization are beginning to consider team blogging.
Summary of his tips are:
- Identify the objectives and goals of the blog.
- What problem you are trying to solve and for whom?
- Who will be the content creators and who will be readers?
- What content is important for them?
- Blog for the audience. "The audience is the most important part of your team blog."
- Identify specific people who will contribute to the team blog.
- Suggest a list of topics to the authors to give them ideas to blog.
- Write a few posts to give authors examples to start their own contributions.
- Encourage authors to start by commenting on posts if they are not comfortable writing their own posts.
- Encourage authors to blog about their experiences.
- Give some thought about widgets, like feeds and blog rolls, to include on the blog page.
- Use labels or tags for the content on the blog.
- Promote the team blog by sending personal email updates and information on the blog.
- Use other pages to link to the blog (like Facebook, Flickr, etc.).
Read the entire post for more explanations.
Thanks to Manish and Michele for sharing. I hope Manish continues this conversation as the authors of eCube continue to blog.
By the way, eCube stands for encourage, engage, and explore as these verbs pertain to learning.