When we talk about social media, we explain that it is about the people, the connections, and the learning. We also argue that it's not about the technology,
Stephen Downes, in the comments, notes that "It's not about the technology" is usually an argument to change mindsets about working differently.
Ignoring technologies and failing to understand the potential and possibilities of the connections, collaborations, and sharing also places organizations at a disadvantage.
One way to understand the technologies and their potential is to try them.